Charred [chärd]

(adjective): The badge of the bold. If you're not Charred, you're lukewarm. Turn up the heat until it's unmistakably Charred. Smoking hot, burning brighter, seared with genius. Usage: "Their brand wasn't just redesigned, it was Charred. Competitors were left feeling a bit, well, damp."

(verb): Redefining the standards, leaving the competition smouldering. Usage: "They thought they could match us, but we Charred our competitors. Now they're just gnarly old dry ashes in our smoking embers."

Synonyms: seared, scorched, ignited, hot, correct
Antonyms: unmarked, mild, timid, boring, wrong

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